Download Your Detailed Report
We ran the December report for your website and summarized the most important wins, dips, and next steps so you can see where momentum is building and what to expect in January.
Quick snapshot
December is typically a quieter month for remodeling searches, and your numbers reflect that seasonal slowdown. Key metrics:
- Sessions: 6,340 (down 18.7%) — total visits to your site.
- Users: 5,680 (down 18.7%) — unique visitors.
- Engagement rate: 58.8% (held steady) — percent of users interacting with more pages or events (higher is better).
- Conversions: 3,350 (down 15.6%) — goal completions like leads or contact form submissions.
These declines are expected for December. We’re positioned to bounce back as search intent shifts back to home projects in January.
Top landing pages
Which pages brought people in? These are the pages where sessions began.
- Homepage — 740 sessions
- Best and Worst Material for a Shower — 526 sessions
- Design Styles Define: Bohemian Style Interiors — 203 sessions
- 4 Curbless Shower Ideas — 176 sessions
These pages are strong entry points. We’ll keep feeding internal links and topical relevance into them so the homepage and high-performing blog posts continue to drive traffic and conversions.
Keyword performance — national vs local
We track two types of keyword signals: national keyword positions (how your content ranks across the whole country) and local keyword positions (rankings within your specific service area).
National rankings (authority signals)
High national rankings act as authority signals to Google, even if those searchers aren’t local leads. Notable national positions:
- Whole home renovation — position #2 nationwide
- Best material for a shower — position #1 nationwide
These high-authority placements help improve local visibility for competitive service keywords.
Local rankings (what drives leads)
In your service area, you ranked #1 for eight keywords in December. That’s strong for the higher-end project categories we’ve targeted:
- Whole home remodel
- Home addition / home additions
- Design build firms
- House addition contractors / home addition contractors
These terms are more likely to produce qualified leads because they indicate strong purchase or project intent.
Big keyword jumps (momentum)
We saw several significant position gains in December — the kind of movement that signals Google is rewarding the optimizations:
- Four season sunroom — jumped 99 positions to rank #1
- Home renovation contractors near me — up 98 positions to #2
- Basement kitchen ideas — up 95 positions to #5
- Curbless shower ideas — up 12 positions to #2
These jumps often follow content improvements, internal linking, and re-indexing. They indicate real gains in relevance for searched topics.
Map pack performance (local map results)
The map pack is the boxed local businesses panel that appears near the top of search results. It’s crucial for local lead generation because it shows businesses on a map with contact details and reviews.
Your website is performing well in the map pack for high-value categories:
- Design build / design build firms
- Full house remodel / full house renovation
- Remodeling company
- House addition contractors
Ranking here for large-scale project keywords is ideal because those searchers typically have higher budgets and stronger intent.
Pages we optimized this month
We focused on two pages with high potential. When we say “content score” we mean a combined relevance measure based on headings, keywords, and on-page structure (used to prioritize improvements).
- Doing a Full Home Remodel: Step-by-Step Guide
- Content score improved from 58 to 75.
- Updated H1 and H2 headings to better match search intent.
- Added internal links to distribute page authority across the site.
- Resubmitted to Google for re-indexing so changes are crawled sooner.
- Understanding the Cost to Rebuild a House
- Content score improved from 64 to 74.
- Optimized headings, shortened the meta title and description (improves click-through rate), and added internal links.
- Resubmitted for re-indexing after edits.
Backlinks and local citations
We added a listing to a local directory (LocateNearMe). This provides a relevant backlink and local citation, which help search engines confirm service area and business details. The directory has a domain authority in the mid-20s, which is a solid, local-level endorsement.
Backlinks from relevant local sites are very helpful for map pack and local organic rankings because they reinforce your business’s geographic relevance.
What this means and next steps
Summary of the current picture:
- December traffic dipped due to seasonal search behavior — this is expected and often temporary.
- Your site shows strong topical authority with national rankings that feed local performance.
- Map pack dominance for large remodel and addition keywords positions you to attract higher-value leads.
- Recent on-page optimizations and internal linking improved content signals and keyword positions.
Planned next steps to keep momentum into January:
- Continue optimizing high-potential posts and service pages (content, headings, meta data).
- Increase strategic internal linking from high-traffic pages to conversion-focused service pages.
- Build targeted local citations and partnership backlinks to strengthen map pack presence.
- Monitor keyword movement and conversions closely in January as search intent returns to remodeling.
Questions or requests
If you want us to prioritize a particular page or keyword next month, tell us which. We can run a focused optimization plan or expand local citation building in specific neighborhoods.
Overall, the foundations are strong. The temporary December dip is typical, and the ranking momentum we built should translate into stronger traffic and leads as January activity ramps up.